How Did Liftonic West Village Score Overall?
The full client experience at Liftonic West Village was excellent, achieving TheFit Guide Award Of Excellence.
The class was outstanding, winning our prestigious and highest 5-Star Class Experience Award.
Liftonic is featured in our article The Best HIIT And Strength Studios In New York.
The Highlights
The class had a fun energy and provided a supportive environment, which was really appreciated by our evaluator who was new to this kind of strength training.
Another highlight was the on-brand, spacious training space.
What Our Evaluator Had To Say
“The class was strength training without any high-impact moves, which felt like a nice change of pace from the many high-intensity workouts available in the city.”
“The digital check-in process was easy and allowed members to prepare for the class at their own pace.”
“The studio was spacious and organized, offering a no-nonsense training space.”
What To Expect From A Liftonic Session
People go to Liftonic for one main reason - to get strong - but they stay for the community and atmosphere. They cater to all fitness and strength levels with qualified coaches that emphasise education and safety. A Liftonic class is typically 45 minutes long and focuses on specific muscle groups. For example, you'll hit Legs, Butt & Back on a Monday, so that you can come back quickly and hit another area such as Arms & Abs on a Tuesday.
The Reception Service
It was not possible to make a phone inquiry as the number listed online did not appear to be functional.
Upon arrival, the digital check-in process was straightforward and user-friendly, accommodating returning members. However, the absence of dedicated reception staff left the experience feeling impersonal and disorienting, for our evaluator who was a first-time visitor.
While the coach on-site was friendly and welcoming, they were preoccupied with personal conversations, which detracted from their availability to provide proactive service. The lack of an orientation or guidance on where to wait was disappointing.
On departure, while the coach expressed appreciation for the visit and promoted an upcoming event, there was no effort to assist the client in continuing their training.
The Class Experience
Liftonic West Village received The Fit Guide’s prestigious and highest 5-Star Class Experience Award, highlighting one of the very best class experiences in New York.
The class was an engaging and structured strength training experience with a refreshing focus on low-impact exercises. The coach displayed enthusiasm, strong technical knowledge, and a personable approach that ensured we felt supported and motivated throughout the session. Her efforts to individually connect with clients, especially first-timers, stood out, as did her ability to make the class both challenging and enjoyable. The clear explanations, thoughtful regressions, and progressions for exercises demonstrated the coach's professionalism and care.
The class unfortunately ran over time and there was a lack of clearly defined breaks, which could have been better communicated to maintain pacing. While interactions were largely positive, ensuring clients feel heard and acknowledged during all exchanges would have elevated the overall experience.
The session fostered a welcoming atmosphere and a sense of community, with the coach creating meaningful connections and sharing information about social events tied to the club. This, combined with the enjoyable energy and focus on client care, made the class a highly impressive experience.
The Equipment And Studio
The studio was spacious, well-organized, and created a comfortable and unfussy workout environment. Branded benches and lighting consistent with the club’s style helped reinforce the brand identity. The space was clean, fresh, and had ample room for safe and effective movement.
While most equipment was high-quality and well-maintained, our bench was uneven during the workout, which detracted from the experience.
The red lighting and branded logos around the studio added a cohesive and polished touch which we loved. Paired with a high-quality sound system, the overall environment felt professional and well-executed.
The Facilities And Public Areas
The club’s clean and minimalist design created a welcoming yet unpretentious atmosphere. The underground location, with its industrial-style wooden beams, white brick walls, and red lighting, provided a unique sense of retreat from the city. Branding elements, such as the studio’s logo on benches and walls, were effectively integrated. Workout towels, provided free of charge, were thoughtfully presented in wire bins.
While the club offered essential amenities such as hand wash, body lotion, deodorant, and dry shampoo, we found their placement in the open locker area rather than the restroom to be a little inconvenient. The narrow locker area, shared by all clients, limited space for changing, though dedicated changing stalls were available. There were no shower facilities.
Digital And Technology
The club’s website was clear and easy to navigate, allowing us to book a class without any issues and understand what to expect upon arrival. The website prominently displayed a “Intro Special!” call-to-actionm, though we were unable to find any detailed information about the brand's values and mission, as well as coach bios.
While email communications were professional and included the club’s logo, they lacked distinctive branding elements. The lack of a branded app and minimal use of technology to enhance the class experience limited the digital impact, although the availability of streaming classes was a positive feature.
Pricing
Liftonic offers a ‘two weeks unlimited’ intro special for $69.
If you’re looking for a longer-term commitment, memberships are available from $228 for four classes per month up to $274 for unlimited classes.
Drop-in sessions are available at $40 per class, with smaller commitment packages also available, starting at a five-pack for $190.