The Fit Guide Year One Industry Reports

We are proud to launch The Fit Guide Year One Industry Reports, showcasing stats insights from over 250 anonymous visits and evaluations at the world's leading clubs, drawing on over 100,000 data points.

The depth of our research and evaluations is groundbreaking in boutique fitness so, in an effort to get out what we've learned and start some conversations around improving as an industry, we're proud to be offering one of our 175+ page free reports from the following to everyone.

CITY REPORTS New York (launching May 8th), London, Singapore, Sydney and Dubai

MODALITY REPORTS Pilates, Barre, Cycling, HIIT/Strength and Yoga

What Do The Reports Contain?

Each report showcases:

  • Where the data comes from - our evaluation process
  • Our criteria for selecting, visiting and including a club
  • Who our evaluators are (and how to apply to be one)
  • A detailed breakdown of over 100 individual standards across the client experience
  • Comparisons between cities and modalities
  • Comprehensive statistics
  • Insights and tips from fitness industry experts and thought-leaders
  • Club profiles highlighting the leading experiences for each city and modality

What Reports Are Being Released?

Each report is over 175 pages long and contains many of the key stats and data we've discovered around our five categories of assessment, offering a never-seen-before insight into boutique fitness:

  • Reception Services
  • Class Experience
  • Equipment & Studio
  • Public Areas
  • Design and Technology

We also have contributions from experts from across the globe and fitness industry such as Emma Barry, author of Building A Badass Boutique, Anthony Vennare of Fitt Insider and Ross Campbell of Beyond Activ.

Here's a list of our upcoming reports - if you'd like to claim a complimentary report, scroll to the bottom of this page or hit the button below.

Purchase An Industry Report

City Report

$199 $49
  • Reports for New York, London, Singapore, Sydney, Dubai
  • 175+ pages
  • Stats on visits to over 250 clubs and 100,000 data points
  • Detail on over 100 standards
  • Insights from industry experts
  • Highlights of the city’s leading fitness experiences


Modality Report

$199 $49
  • Reports for Barre, Cycling, HIIT/Strength, Pilates, Yoga
  • 175+ pages
  • Stats on visits to over 250 clubs and 100,000 data points
  • Detail on over 100 standards
  • Insights from industry experts
  • Highlights of each modality’s leading fitness experiences worldwide

World Report

$399 $99
  • Complete report with ALL stats and data from ALL cities and modalities
  • 200+ pages
  • Stats on visits to over 250 clubs and 100,000 data points
  • Detail on over 100 standards
  • Insights from industry experts
  • Highlights of each modality’s leading fitness experiences worldwide

Sponsor An Industry Report

Our reports will be seen by thousands of fitness industry professionals from across the globe.

Contact us at team@thefitguide.com to enquire about sponsoring a City Report, Modality Report or the World Report.

Claim Your Complimentary Report

We are offering you one free City or Modality report.

To claim, simply fill out the form below to claim.

This offer is limited to the first 1,000 people that claim. Limited to one free report per person.

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Get exclusive fitness industry insights and discover the world's best clubs and studios.

Insider knowledge, statistics and valuable analysis based on our deep data set. Delivered to your inbox, every Wednesday.