The full client experience at Row House E 34th Street achieved our Recommended rating.

The instructor was personable and clearly knowledgeable on how to coach effective rowing techniques.

The studio had nice branding touches and lighting, rounding off a fun, tech-based session.

“The class was well-structured and the coach was overall friendly and knowledgeable.”

“The reception staff gave off good vibes and completed registration quickly.”

“The in-class technology was very cool, and the coach used it to push us harder.”

Row House is the world’s biggest boutique brand for one of the most effective forms of low-impact cardio exercise, rowing. Using the professional, industry-standard Concept 2 rowers, Row House combines this popular machine with elements of weight training to bring you a full body cardio and strength session. The rowers use technology that offers a wealth of data, which Row House collects and presents to you during the class, as well as in an email summary afterward.

Row House focuses on the powerful energy that’s created when the class rows together on the beat of the music, guided by motivating instructors who are knowledgeable on technique and form. You even have class goals that you can achieve together, such as total meters rowed.

Dim the lights, turn the music up, and get ready for a 45-minute row session that builds strength, endurance, and confidence.

We were unable to contact the club by phone to make an inquiry.

At the club, reception staff members displayed friendliness and an approachable demeanor that created a relaxed atmosphere. The check-in process was efficient, and a brief orientation was provided, which included showing us key areas such as the changing rooms and studio space. However, the lack of anticipatory guidance, particularly for a first-time client, left our evaluator navigating some aspects independently, such as locating towels or the water refill station.

After the class, while the staff showed confidence when presenting the promotional offer and answered questions about memberships, the interaction lacked a deeper exploration of our needs. Efforts to secure a commitment were limited to a basic explanation of the current promotion, without further encouragement or tailoring the discussion to goals or preferences.

The class offered a well-structured workout with a friendly and knowledgeable coach. The session featured a good balance of rowing and stretching, with clear instructions and an enjoyable atmosphere created by the music, lights, and coach's positive energy. The warmup and cooldown were well-paced, leaving the client feeling prepared and relaxed.

However, the experience was affected by a late start and finish, as well as a lack of personalized attention. While the coach guided the group effectively, there was minimal effort to connect individually with clients or address first-timer needs beyond the induction. An injury check was not conducted, and there was no visible effort to foster a sense of community.

The studio made a strong impression, with equipment and branding that created a cohesive and professional atmosphere. While some areas showed minor wear, such as peeling rubber on dumbbells and chipped wall paint, the space overall was clean, functional, and visually appealing. Concept2 rowers and branded equipment, including dumbbells and a slogan wall, reinforced the brand’s identity.

Lighting effects, including dimming during high-intensity intervals, added energy and focus to the workout, while the high-quality sound system enhanced the experience.

The thoughtful design, branding, and atmosphere left a positive and lasting impression.

The public areas of the club were clean and featured consistent branding, with logos, slogans, and design elements reflective of the studio’s identity. However, the space was compact and lacked standout architectural or sensory features to enhance the brand experience.

The changing and bathroom facilities were well-maintained but limited, with only one small changing room and one shower cubicle available. The amenity selection was basic, including hand wash and deodorant. Towels were available, but there was no clearly marked towel drop area.

While the studio offered complimentary water, there were no paid beverage or food options available. Lockers were functional, though they lacked high-quality hangers.

The overall vibe was consistent with the studio's branding, but the limited facilities and basic amenities reduced the convenience and comfort of the experience.

We were impressed with the overall digital experience, noting that the website was user-friendly and provided clear information about class schedules, locations, and studio details. The brand’s values were consistently portrayed across different communication methods, creating a cohesive and inspiring impression. The inclusion of technology in classes, such as tracking meters rowed and average pace on-screen, enhanced the class experience by motivating participants and aligning with the brand's goal-oriented ethos.

Email communications did not come from a company-specific address. Social media channels, while updated regularly and visually consistent with the brand, lacked practical features such as booking links and class schedules. Email communications, while branded with logos and imagery, could further benefit from using distinctive, engaging voice and content to reinforce the brand identity.

Overall, the client appreciated the seamless navigation of the website and the impactful in-class technology.

Row House offers the first class there, although it's billed as a limited-time offer.

If you’re looking for a longer-term commitment, memberships are available from $124 for four classes per month up to $229 for unlimited classes.

Drop-in sessions are available at $40 per class, with smaller commitment packages also available, starting at a 10-pack for $380.