Orangetheory - Chelsea


Orangetheory - Chelsea

New York City, USA

The Orangetheory Story

The first Orangetheory Fitness (“OTF”) studio was founded in 2010 by Ellen Latham, Jerome Kern, and David Long in Fort Lauderdale, Florida. These were early days in the boutique fitness revolution and OTF has since seen massive expansion across the States and into other markets worldwide, with over 1,500 locations opened and many more due to open. The chain has hit some big milestones over the last few years, surpassing $1 billion in sales in 2018 and hitting 1 million members in 2020. Today, OTF operates as a franchise-model in over 25 countries.

Known for its focus on heart rate training and technology, the ‘orange’ in their name is a nod to the orange heart rate zone which their members are coached to stay within during the class. 

The Orangetheory experience is so much more than a workout - it’s just as much about community, inclusivity and connection, highlighted by their ethos of “Our Coaches Are More than Just Coaches”.

How Did Orangetheory Chelsea Score Overall?

The full client experience at Orangetheory Chelsea was very good, achieving our Fit Guide 4-Star Award.

The class was exceptional, winning our 5-Star Class Experience Award.

The Highlights

The evaluator found staff to be exceptional in terms of personalisation and attentiveness. The class was professional led and the use of technology was very smart.

What Our Evaluators Had To Say

“I was really impressed by the warm welcome and the interest taken in my training goals.”

“I liked how the coach offered personal adjustments during the floor workout.”

“The reception team were really confident and comfortable when discussing the various packages and the rates."

What To Expect From An Orangetheory Session

An Orangetheory Fitness class is a 60-minute session that incorporates running, rowing, and strength training.

The running component typically includes high and low-intensity intervals, with some inclines periodically thrown in. For the rowing section, you’ll use OTF’s trademark orange water rowers, which mimic the sensation and drag of real rowing. The strength training element uses dumbbells and TRXs, amongst other tools, to work and fatigue your muscles.

Technology plays a big part in the experience, with each participant being offered an arm strap that accurately monitors your heart rate throughout the session, displaying your stats on screens throughout the studio which the coach will use to educate and motivate. Their stated goal is for you to spend 12 minutes or more with your heart rate in “The Orange Zone”, which they report boosts your metabolism, burns fat, and burns more calories, even after the workout.

The motivating and supportive coaches and community round off an experience that can be tough and challenging if you want it to be but is also suitable and scalable for all levels.

The Reception Service

Our evaluator had a really smooth and professional arrival and departure experience. There was also a strong effort to encourage our evaluator into becoming a member, with the team confidently discussing sales options that would facilitate further training at the club.

The Class Experience

Orangetheory Chelsea received The Fit Guide’s prestigious and highest 5-Star Class Experience Award and had one of the highest-rated class experiences in New York.

The class was a really enjoyable experience and the coach was very friendly and professional. There was a real sense of community, for example, it was mentioned that members engage in outside events, such as a happy hour community get-together.

The Equipment And Studio

The equipment was high quality and the screens of the treadmills were customized and branded. The workout area was clean and in good condition.

The Facilities And Public Areas

We found the public areas to be conveniently laid out and the changing area provided sufficient amenities and showers. The reception space was somewhat bare and only offered two benches for waiting, which were not especially comfortable.

Digital And Technology

The custom built cardio machines had proprietary technology showing individualized stats during the workout which was an impressive feature. Heart rate monitors were well integrated as part of the workout and played a central role in the instructor’s coaching.

The website was functional and informative. Their brand values were portrayed well across all media channels, creating a well-rounded digital experience overall


Orangetheory offers a ‘first class free’ promo on their website, for first time clients.

If you’re looking for a longer-term commitment, memberships are available from $119 for four classes per month up to $279 for unlimited classes.

Drop-in sessions are available at approximately $35 per class, although prices can vary slightly per franchise. More flexible packages are also available, starting from a 10-pack for $320 to a 30-pack for $850.

Top Scoring Categories

Reception Services
Class Experience
Equipment & Studio
Public Areas
Digital & Technology

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