F45 - Flatiron

1

F45 - Flatiron

New York City, USA

five

The F45 Story

F45 is a well-known Australian circuit training franchise founded in 2012 by Rob Deutsch in Sydney. The brand saw rapid expansion and was one of the first boutique franchises to IPO on the New York Stock Exchange in 2019. It has since been delisted from the NYSE and is now under the leadership of Tom Dowd as company president, who has overseen new developments in the concept and partnerships with leading fitness brands such as HYROX and Strava.

F45’s success has received celebrity endorsements from the likes of Hugh Jackman in their early days, as well as Mark Wahlberg, who is also an investor in the company.

Their tagline “Team Training, Life Changing”, is reflected in their community-focused workouts that are catered to all fitness levels.

How Did F45 Flatiron Score Overall?

The full client experience at F45 Flatiron was industry-leading - achieving our highest and most prestigious The Fit Guide 5-Star Award.

The class was also world-class, winning our highest accolade, the Class Experience 5-Star Award.

F45 Flatiron is featured in our Best Gyms In New York article, as well as the Best HIIT and Strength Studios In New York piece.

The Highlights

The class was a real highlight of our visit. The coach was incredibly attentive and informative, from the introduction to the studio's methodology through to the follow-up after the session.

The club's design also really stood out, giving a distinct feeling of the brand right from the moment of entering.

What Our Evaluator Had To Say

“I appreciated how the coach took time to recommend which class formats to try on subsequent visits.”

“The demonstrations on the TV screens really helped me follow each workout.”

“Love F45's branding. Everything is so on-point!”

What to Expect From An F45 Session

A typical F45 session is a 45-minute circuit-based workout designed to improve strength, endurance, and agility. The workouts combine functional training movements with a mix of cardio and strength exercises, offering a fast-paced, team-oriented environment.

Using equipment like kettlebells, dumbbells, and resistance bands, participants rotate through stations for a comprehensive full-body workout. Enthusiastic trainers provide real-time support, ensuring proper form and motivating participants of all fitness levels.

Class types include cardio-focused sessions like Hollywood, strength-based classes like Romans, or hybrid workouts like Panthers.

The Reception Service

We weren’t able to reach the club by phone after a few tries, but once we arrived, the staff made up for it with a warm and attentive welcome, ensuring we felt prepared and ready to jump into the session. Check-in was smooth, and directions to the facilities were clear.

After class, while the space didn’t lend itself to long conversations, the team made an effort to connect, offering quick recommendations on future classes. Their positive, professional vibe showed a genuine interest in getting to know new clients and making us feel right at home.

The Class Experience

F45 Flatiron has received our highest accolade, The Fit Guide 5-Star Class Experience Award, making it a stand-out global offering.

Our instructor led a highly engaging and well-structured session, making sure we felt supported and confident from start to finish. They kicked things off with a clear introduction to the studio’s methodology, followed by detailed explanations and form adjustments that kept the focus on technique. With plenty of individual encouragement and tailored progressions, we were able to push ourselves at just the right level.

The session flowed effortlessly, with energetic music and smooth transitions keeping the momentum high. As first-timers, we appreciated the extra attention, which made the space feel welcoming and inclusive. Our instructor’s positive energy and genuine connection with the group created a dynamic, enjoyable class—one we’d happily return to.

The Equipment And Studio

The studio was well-equipped and offered a strong sense of brand, with consistent use of the club's color scheme and logo across equipment and décor. Cardio and strength equipment were high quality and neatly arranged, though some kettlebells showed wear.

While the unified open space felt inviting, the training floor could benefit from more frequent cleaning to maintain comfort during floor exercises. Overall, the studio provided a functional and branded environment.

The Facilities And Public Areas

Lockers were available, but you'll need to bring your own lock. Complimentary workout and shower towels were a nice perk, and staying hydrated was easy with free water refill stations. For an extra boost, there were paid options like Celsius energy drinks, Muscle Milk, and Barebells protein bars.

The public areas were spotless and well-stocked, with a sleek red, white, and blue design that gave the club a polished, professional feel. While the changing rooms weren’t overly luxurious, they had plenty of space and all the essentials to get us prepped for class and ready to take on the day.

Digital And Technology

Booking was a breeze, with a sleek, mobile-friendly website that made the process quick and hassle-free. Emails were personalized and informative, ensuring we knew exactly what to expect before our visit. Social media was visually on-brand, and up to date with class schedules.

Tech played a big role in the class experience, with TV screens displaying workout details to keep us on track and engaged. A branded app made booking and managing sessions seamless—just a few taps, and we were ready to.

Pricing

F45 offers an introductory deal for first-time clients of 5 classes for $49.

Drop-in sessions are available at $42 per class. Packages start at a five-pack for $199 to 30 classes for $899.

Top Scoring Categories

Reception Services
five
Class Experience
five
Equipment & Studio
five
Public Areas
five
Digital & Technology
five

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