SLT - Flatiron

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SLT - Flatiron

New York City, USA

recommended

The SLT Story

SLT stands for "Strengthen, Lengthen, Tone" and offers a unique workout experience that combines cardio, Pilates, and strength training. Founded in 2007 by Amanda Freeman, SLT quickly found a strong, cult following that fueled its expansion through a franchise business model.

Their recent SLT Tread studio concept in NoMad opened in 2020 and offers a 50/50 mix of their trademark reformer and treadmill running.

How Did SLT Flatiron Score Overall?

The full client experience at SLT Flatiron was enjoyable, achieving our Recommended rating.

The class experience was positive and also achieved our Recommended rating.

The Highlights

The class was led by a professional coach and, while challenging for a first-timer, it was an enjoyable session.

The informative website with its slick and clean branding was also notable.

What Our Evaluator Had To Say

“I appreciated it when the receptionist thoughtfully enquired if I had any grip socks with me.”

“As a first-timer, I felt well looked after; the coach paid special attention to me.”

“The website was very informative and the booking process was smooth.”

What To Expect From An SLT Session

An SLT workout is built upon a foundation of three concepts: Strengthening your core, lengthening your limits and toning your body.

Their fun and fresh “no-fuss studios” offer an efficient and effective 50-minute workout on Megaformer Pilates machines, which can be adjusted to all ability levels. SLT believes that “slower = harder”, with controlled movements in all directions ensuring all muscles can be felt the next day!

Classes offered include: Essentials, for beginners; All Levels, for everyone and Hardcore for those who are “prepared to work very, very hard.”

The Reception Service

The phone inquiry was handled promptly, with clear details provided about class types, facilities, and pricing. However, the staff member didn’t ask questions to better understand us.

Upon arrival, the receptionist greeted us warmly and asked about our familiarity with the reformer machine. However, the orientation to the facilities was basic and only offered after prompting. The receptionist did show some thoughtful touches, like checking if we had grip socks.

Sales efforts were reactive, with our evaluator needing to steer the conversation about packages and memberships. While the staff member was knowledgeable once prompted, there was no real effort to explore our needs.

Overall, the reception was pleasant, but a more proactive and structured approach would have improved the experience.

The Class Experience

SLT Flatiron has received The Fit Guide’s Recommended rating for its notable class experience.

The class offered a rewarding workout with clear signs of the coach’s professionalism and expertise. The session flowed smoothly, with the coach offering helpful guidance and encouragement throughout. As a beginner, our evaluator felt well taken care of, and the coach made a strong effort to observe and adjust individual form. The friendly atmosphere and the sense of community among regulars added to the positive experience.

The lack of visual demonstrations made some exercises harder to follow, leaving us to watch others instead. Including more visual cues, providing clearer guidance on resistance levels, and bringing more enthusiasm to the class would have made a big difference in the overall experience.

The Equipment And Studio

The training area was functional and well-organized, providing a solid space for the workout. However, it lacked the branding elements that could have enhanced the atmosphere and given the space a more defined identity.

The equipment was high-quality and in good condition, though we did notice some minor wear on the reformer machines. There was also some debris on the floor, which took away from the overall cleanliness of the area. Despite these small issues, the lighting and sound system helped set the mood, keeping the session comfortable and engaging.

The Facilities And Public Areas

The public areas, while clean, were basic and lacked any notable branding or sensory elements to create a memorable experience. The club was also difficult to locate due to a small, unmarked entrance.

The changing facilities were particularly limited, with only a single space that combined a restroom and a changing area. This setup made it inconvenient when the space was busy. Although the area was clean, it lacked impressive design features and amenities were minimal, with only a few basic items provided.

The absence of showers was a drawback, and the lack of lockers further diminished the convenience of the experience. Workout towels were also not available.

On the positive side, the waiting areas were tidy, and adequately temperature-controlled. Complimentary water was available, but no other beverage or food options were offered.

Digital And Technology

We were highly impressed with the digital experience, noting that the website was user-friendly, informative, and consistent with the brand's values. The ability to view the class schedule, purchase credits, and book classes easily contributed to a seamless process. The client also appreciated the streamlined email communications, which included multiple touchpoints that ensured we felt prepared for our first visit. Branding was evident throughout the emails, which featured the logo and an upbeat tone that aligned with the club's values.

The social media presence was another highlight, with regular updates and a helpful Linktree in the Instagram bio, making it easy to access key information such as class schedules and packages.

Pricing

SLT offers a two-pack intro offer for $44 as well as two-week unlimited class offer for $115.

SLT offers class packages, ranging from $210 for five classes to $760 for 20.

If you are looking to attend SLT more frequently, memberships range from $160 a month for four classes up to unlimited classes for $465.

Additionally, drop-in sessions are available for $44 per session.

Top Scoring Categories

Digital & Technology
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