Row House - Chelsea


Row House - Chelsea

New York City, USA

The Row House Story

Row House was founded in 2014 by Eric Von Frohlich and Debra Strougo in the Columbus Circle Neighborhood of New York. Drawing from their experience running two Crossfit studios, the couple had a vision of a concept that was low-impact, effective, and could be enjoyed by all ability levels.

That vision became Row House, and they’re now the largest indoor rowing brand in the world with over 90 franchise studios open and over 300 licensed locations. Row House is available for franchise under the Xponential Fitness group of brands.

How Did Row House Chelsea Score Overall?

The full client experience at Row House was very good, achieving The Fit Guide 4-Star Award.

The class was also excellent, winning our 4-Star Class Experience Award.

The Highlights

The energy and passion of our coach was a real stand out, as well as the motivating and engaging in-class technology.

What Our Evaluator Had To Say

“The coach was great - I found her guidance and explanations to be very concise and helpful.”

“I enjoyed the real sense of community from the coach and everyone else in the class.”

“The New York mural in the studio was a particularly nice feature.”

What To Expect From A Row House Session

Row House is the world’s biggest boutique brand for one of the most effective forms of low-impact cardio exercise, rowing. Using the professional, industry-standard Concept 2 rowers, Row House combines this popular machine with elements of weight training to bring you a full body cardio and strength session. The rowers use technology that offers a wealth of data, which Row House collects and presents to you during the class, as well as in an email summary afterward.

Row House focuses on the powerful energy that’s created when the class rows together on the beat of the music, guided by motivating instructors who are knowledgeable on technique and form. You even have class goals that you can achieve together, such as total meters rowed.

Dim the lights, turn the music up and get ready for a 45-minute row session that builds strength, endurance, and confidence.

The Reception Service

In our pre-visit call, the basics were covered on what to expect. In the branch, the interactions could have been improved with more personalization and enthusiasm.

The Class Experience

Row House Chelsea received The Fit Guide 4-Star Class Experience Award, making it one of New York’s stand-out offerings.

Our evaluators were particularly impressed with their coach for the day, who was encouraging, personable and offered concise instruction on form and technique. She radiated positivity and we would seek her out for more classes. One negative was that at times, we weren’t quite sure of what was coming up next in the workout structure, so more guidance on this would have been helpful.

The Equipment And Studio

The trademark Concept 2 rowers were of high quality, and the studio featured an interesting design with attractive branding features throughout.

The Facilities And Public Areas

The look and feel of the public areas was in line with the brand, but a little worn in some areas.

Workout and shower towels were provided free of charge. Lockers were provided with number locks. Free water refill stations were available.

Digital And Technology

Our evaluator loved the in-class technology that was offered, which displayed statistics and metrics for the class. We particularly liked how the coach gave us targets to aim for, such as how many meters we had rowed as a group. This was a great way to bring the class together with a common goal.


Row House offers a ‘buy one get one’ promo on their website, meaning you can attend two Row House classes for $35 plus taxes.

If you’re looking for a longer-term commitment, memberships are available from $109 for four classes per month up to $229 for unlimited classes.

Drop-in sessions are available at $35 per class, with smaller commitment packages also available, starting at a five pack for $155.

Top Scoring Categories

Class Experience
Equipment & Studio
Digital & Technology

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