The full client experience at Pure Barre Union Square was very good, achieving our Fit Guide Award Of Excellence.

The class was very impressive, winning our prestigious and highest 5-Star Class Experience Award.

Pure Barre Union Square is featured in our articles The Best Barre Studios In New York, Reviewed And Rated and The Top Fitness Studios In New York, Independently Rated and Ranked.

The class experience, guided by a personable and warm coach, was one of the best we experienced in New York.

“Our instructor was especially friendly, making sure that she connected with everyone in the class.”

“The instructor’s energy really helped make it a fun experience.”

“She did a great job of mixing up motivating instruction to the room with individual encouragement and coaching.”

Pure Barre offers four 50-minute class formats catering to different goals and ability levels. Their proprietary method is low-impact and uses tools such as balls and bands. Pure Barre Foundations is a recommended first step into trying their trademark small movements, that are designed to strengthen and tone your body. This initial session is free and offers a great introduction to their method.

Pure Barre Classic is their signature session for all levels, Pure Barre Empower is a barre and high-intensity interval training blend, and Pure Barre Reform uses sliders, as well as the classic bands and barre, to get your strength, coordination, and balance working.

When we called the club, the receptionist was professional, polite, and knowledgeable, providing a detailed description of the club’s offerings and class options. However, the call lacked personal engagement, as there was no effort to ask questions or make the us feel excited about their visit.

On arrival, staff members were friendly and thorough in guiding our evaluator through the check-in process. They provided an informative overview of the facilities, ensuring were aware of the location of lockers, changing rooms, and water stations. While the registration process was efficient and well-handled.

At departure, staff made a commendable effort to explain membership and package options in an engaging and confident manner, avoiding any pushy sales tactics. While we were not asked if we had enjoyed the class, the proactive approach to discussing options for continued training left a positive impression.

Pure Barre Union Square has achieved The Fit Guide 5-Star Class Experience Award for an exceptional class, putting it amongst the very best in New York and the industry.

Our coach delivered a friendly and engaging class experience, creating a welcoming atmosphere for participants. Her warm demeanor and thorough explanations ensured that clients, including first-timers, felt well-prepared and supported throughout the session. Her attention to detail, such as learning each participant’s name and conducting injury checks, highlighted her commitment to personalization and care.

The class was well-structured, with clear instructions and modifications for varying fitness levels, allowing participants to tailor the intensity to their needs. The coach's enthusiastic energy and frequent encouragement contributed to the enjoyable and positive environment. Stretch breaks between exercise blocks were a nice touch, providing clear transitions and a chance to reset.

While the session started two minutes late, this minor issue did not detract from the overall smooth flow and clarity of the workout. The wrap-up included a heartfelt thank-you and applause, fostering a sense of accomplishment and camaraderie among participants. However, following up directly with first-time clients after class could have further enhanced the experience.

Overall, our coach's professionalism, warmth, and engaging teaching style left us with a strong impression, making the class both effective and enjoyable.

The studio was thoughtfully designed, creating a fresh and comfortable workout environment with adequate equipment for all ability levels. The training area was clean and spacious enough to allowed us to enjoy a safe and effective exercise, while the temperature and lighting were well-suited to the session. The equipment was in good condition, although minor wear was noted.

Branding was subtly present through red-lined flooring and branded elements on some equipment, such as the balls and tubes. The soundsystem added to the quality of the session, delivering clear and professional audio.

While we noted a few maintenance issues, they did not significantly detract from the experience. Overall, the studio provided a satisfying workout environment with a solid combination of functionality and comfort.

The studio offered a well-designed and clean environment, with public areas that reflected the brand’s modern, industrial aesthetic. The red and gray color scheme, high ceilings, and wood floors added to the stylish ambiance, and branding elements such as a lit logo and boutique items reinforced the brand identity.

The changing area was spacious, neatly maintained, and equipped with bright lighting and comfortable seating. Amenities such as face wipes, deodorant, and hairspray were attractively presented and well-stocked. We noted few maintenance issues that detracted slightly from the experience. The absence of showers and towels significantly limited the convenience for clients who need to freshen up post-workout.

While a water refill station was available, the lack of food options and additional beverage choices limited the facility’s appeal for those seeking a truly premium experience.

We were impressed with the Digital & Technology experience. The booking process was simple and intuitive, with clear confirmation and cancellation policies. The website was professional, easy to navigate, and provided detailed information about classes, coaches, and the brand’s values.

The email communications were professional and personalized, incorporating the studio’s logo and branding. Social media effectively reflected the brand with consistent visuals and frequent posts featuring customers and promotions, but no schedule was available.

The club’s use of a branded app and on-demand classes added convenience, but no advanced technology was implemented to enhance the experience.

Pure Barre offers a ‘first class free’ promo on their website as well as a 30% discount on the first month of a three-month unlimited session membership.

If you’re looking for a longer-term commitment, memberships are available from $139 for four classes per month up to $209 for unlimited classes.

Drop-in sessions are available at $38 per class, with smaller commitment packages also available, starting at a five pack for $189.