The full client experience at Pure Barre Union Square was incredible, achieving The Fit Guide 5-Star Award.

The class was very impressive, winning our prestigious and highest 5-Star Class Experience Award.

Pure Barre Union Square is featured in our articles The Best Barre Studios In New York, Reviewed And Rated and The Top Fitness Studios In New York, Independently Rated and Ranked.

The class experience, guided by a personable and warm coach, was one of the best we have experienced in New York.

The airy studio space with high ceilings was also a standout positive.

“Our instructor was super friendly, making sure that she connected with everyone in the class.”

“The instructor’s energy really helped make it a fun experience.”

“I really appreciated how the reception team took the time to discuss memberships and packages in a non-pushy way."

Pure Barre offers four 50-minute class formats catering to different goals and ability levels. Their proprietary method is low-impact and uses tools such as balls and bands. Pure Barre Foundations is a recommended first step into trying their trademark small movements, that are designed to strengthen and tone your body. This initial session is free and offers a great introduction to their method.

Pure Barre Classic is their signature session for all levels, Pure Barre Empower is a barre and high-intensity interval training blend, and Pure Barre Reform uses sliders, as well as the classic bands and barre, to get your strength, coordination, and balance working.

When we called the club, the receptionist was professional and well-informed, taking the time to ask about our barre experience and ensuring we felt prepared for our visit.

Upon arrival, we were warmly welcomed, with a clear explanation of the equipment and workout focus that left us feeling confident before class. Post-session, the reception team was proactive in presenting membership options with tailored recommendations—leaving us excited to come back.

Pure Barre Union Square has achieved The Fit Guide 5-Star Class Experience Award for an exceptional class, putting it amongst the very best in New York and the industry.

Our coach delivered a seamless and engaging class, ensuring every participant received personalized attention and support. From greeting us individually at check-in to providing clear, concise instructions, their professionalism and preparation were evident throughout. The balance of encouragement and focus created an environment that felt both welcoming and effective.

First-timers were especially well cared for, with a thorough introduction to the format, equipment, and exercises. Thoughtful injury checks, personalized modifications, and a warm, engaging approach made the session feel inclusive and supportive. The smooth class flow, structured progressions, and strong sense of community left a lasting impression.

The studio had an attractive design, offering a fresh and comfortable workout space with well-maintained equipment. The training area was clean and spacious, allowing us to move safely and effectively, while the temperature and lighting were well-balanced.

Subtle branding details, like red-lined flooring and branded equipment, added a nice touch, and the sound system delivered crisp, professional audio. While we noticed minor wear on some equipment, it didn’t impact the experience. Overall, the studio struck a great balance between functionality and comfort, making for an enjoyable workout.

The studio was stylish and well-maintained, with a modern industrial vibe brought to life through its red and gray color scheme, high ceilings, and wood floors. Branding was thoughtfully integrated, with a lit logo and boutique items reinforcing the club’s identity.

The spacious changing area was clean and well-stocked with amenities like face wipes, deodorant, and hairspray. While there were no showers or towels, a water refill station was available—though food and beverage options were limited.

We were impressed with the club’s Digital & Technology experience, from the seamless booking process to the intuitive website that clearly outlined classes, coaches, and brand values. Confirmation and cancellation policies were straightforward, making the entire process hassle-free.

Email communications were professional and personalized, featuring the studio’s branding, while social media maintained a strong, consistent presence with engaging customer-focused content. The addition of a branded app and on-demand classes provided extra convenience.

Pure Barre offers a ‘first class free’ promo on their website as well as a 30% discount on the first month of a three-month unlimited session membership.

If you’re looking for a longer-term commitment, memberships are available from $139 for four classes per month up to $209 for unlimited classes.

Drop-in sessions are available at $38 per class, with smaller commitment packages also available, starting at a five pack for $189.