Bodyrok - Soho

1

Bodyrok - Soho

New York City, USA

recommended

The Bodyrok Story

Bodyrok was founded by Jake and Tina Irion and Philip Palumbo in 2012. Since their first California location, they’ve since expanded across the US with 24 locations with further expansion plans through a franchise model.

Bodyrok call their workout ‘pilates redefined’, with custom-built reformers offering a session that is fun, effective, and accessible to all. Co-founder Jake Irion says they provide a machine, brand, and experience that is “luxurious and strong”.

How Did Bodyrok Soho Score Overall?

The full client experience at Bodyrok Soho was good, achieving our Recommended rating.

The class experience was positive and also achieved our Recommended rating.

The Highlights

The highlight of our visit was the comprehensive and clear class that started with a strong induction.

Another standout was the studio itself, which was nicely designed and equipped with high-quality reformers.

What Our Evaluator Had To Say

“Our instructor was knowledgeable and competently led the class.”

“As there were a few newcomers in the class, a full, well-delivered induction was given.”

“I really like the studio as it had a great design and aesthetic to it.”

What To Expect From A Bodyrok Session

Bodyrok promises to offer you more in their 45-minute Pilates reformer sessions than you would typically get in a 60-minute session, with a workout that sculpts and defines your body. The Bodyrok Reformer is custom-built and exclusive to their studios, offering unique and innovative features such as a jump board, removable shoulder rests, ropes and bungees - all made in the USA.

Bodyrok offers a single class called SCULPT, that provides a sequence of “Hybrid Pilates Movements” designed to push you past your comfort zone and target every muscle group. Expect to plank, lunge, pike and twist through the session, with encouraging and qualified instructors to guide you.

The Reception Service

The club doesn’t list a phone number online, so we weren’t able to call with questions before our visit.

At the studio, reception services were polite and efficient. The receptionist greeted us promptly, completed registration quickly, and provided a clear orientation, pointing out key areas like the locker rooms and water refill station. We also got some helpful advice, like choosing a central reformer for better access to the coach. However, there was no effort to personalize interactions or suggest next steps for training.

After class, no one followed up to ask about our experience or make us feel welcomed back. When we asked, package options were explained clearly and comfortably. Overall, the reception services were smooth but could have felt warmer and more personal.

The Class Experience

Bodyrok Soho received our Recommended rating for the Class Experience.

The Pilates class was well-structured and led by a knowledgeable coach who confidently guided us through the reformer workout. The clear and helpful induction made it easy for newcomers to feel prepared. The session flowed smoothly, with modifications available for different experience levels, creating an inclusive environment.

While the class was positive overall, there were missed opportunities for personalization. The coach engaged briefly with regulars but didn’t extend the same attention to everyone, which left us feeling slightly overlooked. The friendly atmosphere was great, but more individual encouragement and a post-class follow-up would have strengthened the sense of community.

That said, the session was effective and enjoyable, with clear instructions, well-paced transitions, and a structured cooldown.

The Equipment And Studio

The studio was well-designed, with high-quality reformer machines featuring the studio’s name on the front. The equipment was clean, well-maintained, and conveniently arranged, though our machine had a ripped hand grip, which slightly took away from the experience.

The training area was well-lit with overhead blue and red lighting, adding energy to the space. While the atmosphere was pleasant, we noticed a few maintenance issues and a lack of additional branding elements.

The high-quality sound system enhanced the workout, rounding out an overall impressive experience.

The Facilities And Public Areas

The studio offered a minimalistic experience, with public areas missing key amenities like showers, workout towels, and extra facilities. The single restroom led to occasional wait times, which was a bit inconvenient, and the overall ambiance felt sparse. The industrial design with exposed pipes and wood floors added a modern touch.

Lockers with key locks were available, though some showed signs of wear. Complimentary water refill stations were a nice touch, but no food or workout recovery options were offered.

The changing areas were functional but cramped, with no benches and only basic hand wash available. While the locker room was clean, well-lit, and featured some branding—like gold stars on the walls—it lacked the polish and extra touches.

Digital And Technology

The club’s online booking system and branded app made reservations smooth and straightforward, with timely confirmations and clear cancellation policies. However, the website lacked a class schedule and coach bios. Social media channels were regularly updated and visually aligned with the brand.

The mobile-friendly website was intuitive and featured clear navigation with motivational copy tailored to the club’s audience. Automatic emails incorporated design elements like the studio name in gold but lacked stronger branding.

The club used the Mindbody booking platform and a branded app, along with digital on-demand classes.

Pricing

Bodyrok Soho offers introductory offers for first timers that include a $20 first class, and five classes for $99

If you’re looking for a longer-term commitment, memberships are available from $129 for four classes per month up to $369 for unlimited monthly classes.

Drop-in sessions are available at $36 per class, with smaller commitment packages also available, starting at a five-pack for $179.

Top Scoring Categories

Equipment & Studio
four
Digital & Technology
four

Get exclusive fitness industry insights and discover the world's best clubs and studios.

Insider knowledge, statistics and valuable analysis based on our deep data set. Delivered to your inbox, every Wednesday.

Newsletter

Get exclusive fitness industry insights and discover the world's best clubs and studios.

Insider knowledge, statistics and valuable analysis based on our deep data set. Delivered to your inbox, every Wednesday.