1R - South Yarra

1R - South Yarra

Melbourne, Australia

recommended

The 1R Story

1R (known as 1Rebel in other markets) was founded in 2014 by James Balfour and Giles Dean in the belief that the fitness industry at the time was “broken and in need of disruption”. He set out to create a per-session pay-as-you-go model that created fitness experiences that felt more like events, than fitness classes.

1Rebel quickly established itself as one of London’s most exciting fitness brands, with superstar coaches and ‘Prosecco Fridays’, where a glass of bubbly would be waiting for you after your evening session.

1Rebel initially offered a boxing concept called Rumble, a treadmill and floor strength work concept called Reshape and a cycling class, Ride. They have since added Reformer, a pilates-inspired workout, as well as Rig, a strength training concept. A personal training service, Rebel Labs, is also available at select branches.

International expansion has seen 1Rebel launch locations in UAE and Australia.

How Did 1R South Yarra Score Overall?

The full client experience at 1R South Yarra was notable, achieving The Fit Guide Recommended Rating.

The class was also good and has achieved our Class Experience Recommended Rating.

The Highlights

Changing rooms and amenities delivered a premium standard.

Main workout blocks were technically strong with clear demonstrations and attentive form correction.

What Our Evaluator Had To Say

“I felt well supported once the workout got going.”

“The facilities were clean and surprisingly premium.”

“The screens and structure made it easy to follow along.”

What to Expect From A 1R South Yarra Session

1R South Yarra delivers high-intensity strength and conditioning sessions structured around timed blocks. Expect a mix of functional strength, bodyweight movements and conditioning work, supported by screens displaying timing and exercise guidance. Classes are coach led with clear demonstrations and steady pacing, designed to accommodate different fitness levels within a compact group setting focused on efficient, results-driven training.

The Reception Service

The phone enquiry was answered promptly and handled calmly. Questions were addressed clearly and we felt prepared to attend, although the conversation didn't cover more than the basics.

In studio, check-in was efficient and our first-time status was acknowledged. Registration was completed quickly and a clear orientation covered the layout. After class, we were thanked for coming. Sales conversations were light, with limited proactive guidance around membership options or follow-up.

The Class Experience

1R South Yarra received our Recommended Rating.

The class was enjoyable and technically strong during the main workout. It started on time, structure and focus were explained, and timings were displayed clearly on screens. Exercises were demonstrated clearly and form was monitored, with discreet corrections offered where needed. Alternatives were provided for more challenging movements.

The opening phase was less structured. There was no defined warm-up and onboarding was limited before the workout began. Music volume at times made instructions difficult to hear. The session ended with a full cooldown and clear wrap-up, and the coach remained available for questions afterwards.

The Equipment And Studio

The training space was clean and functional. Equipment was in excellent working order, sourced from reputable brands and well stocked. Spacing allowed safe movement between stations.

Layout supported smooth class flow, and temperature, lighting and sound quality aligned with the energy of the session. Neon lighting added atmosphere while maintaining visibility. The space was hygienic and organised.

The Facilities And Public Areas

Public areas made a strong first impression. The club was easy to locate with clear branding and LED signage. Layout was straightforward, and waiting areas were comfortable with appropriate temperature and music levels.

Changing rooms were spacious and clean. Lockers were large, free towels were provided and showers had strong water pressure. Grooming areas were stocked and neatly presented. A staffed smoothie and coffee bar added a premium touch.

Digital And Technology

Booking was smooth across website and app. Sessions could be purchased easily, payments processed securely and confirmation emails were received promptly. Arrival expectations for first timers were clearly communicated.

The website was mobile friendly and aligned with the brand identity. Schedules, descriptions, directions and instructor bios were easy to find, and an introductory offer was clearly displayed. Social media was active and visually consistent with the studio.

Pricing

1R South Yarra offers an introductory deal for first-time clients. Newcomers can pay $35 and enjoy 3 classes.

If you’re looking for a longer-term commitment, memberships are available from $50 weekly for 2 classes to $80 weekly for 7 classes with a 6-month commitment.

Drop-in sessions are available at $35 per class, with smaller commitment packages also available, starting at a 3-pack for $95.

Top Scoring Categories

Equipment & Studio
four
Public Areas
five
Digital & Technology
four

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