Soul Cycle - Soho


Soul Cycle - Soho

London, UK

The Soul Cycle Story

SoulCycle is considered by many to be the indoor cycling brand. Their first Manhattan studio opened back in ‘06 and started an indoor cycling revolution that paved the way for other premium fitness brands and concepts. Right after launch classes were quickly waitlisted, and it was clear that founders Elizabeth Cutler, Julie Rice and Ruth Zukerman were onto something special.

SouCycle was later acquired by Equinox in 2011, which helped turbocharge their expansion to over 100 studios in the US, Canada and the UK. They’re famous for their candlelit studios, bike choreography and instructors that are as much MCs and DJs as they are fitness professionals.

How Did SoulCycle Soho Score Overall?

The full client experience at SoulCycle Soho was impressive, achieving The Fit Guide 4-Star Award.

The class was also very good, winning our Class Experience 4-star Class Experience Award.

The Highlights

The instructor’s energy and charisma more than lived up to the SoulCycle reputation and hype. The reception team were also a standout positive in the experience, offering genuine and warm service throughout.

What Our Evaluator Had To Say

“The staff were very helpful in getting me set up on my bike.”

“The space had a clean, fresh, minimalist feel which was calming.”

“I felt incredibly welcomed and the team was very friendly.”

What To Expect From A SoulCycle Session

SoulCycle is a premium indoor cycling offering that delivers soulful, music-driven rides in a fun and nightclub-like environment. Their “boundary-pushing” workout is designed to uplift and empower in an environment that’s inclusive and non-judgmental. During the class, everyone cycles in time with the beat of the music, creating an in-sync unity and vibe that’s made it world-renowned.

They often do themed rides featuring particular artists, for example, you might find a Beyonce Vs Jay-Z class, and each instructor becomes well-known for their music selection. 

If you’re a first timer to SoulCycle, we recommend seeking out a class or instructor that you vibe with and shares your taste in music.

The Reception Service

Our pre-visit call to the branch was great, with the staff explaining everything we needed to know in a concise and friendly manner.

The team at SoulCycle made us feel incredibly welcome, with everyone on the team taking the time to make sure our first session was a good one.

After the class, they went through the different membership options and helped us download the app and go through its features. We felt like they were happy to welcome us and would like to see us back.

The Class Experience

SoulCycle Soho received The Fit Guide 4-Star Class Experience Award, making it one of London’s stand-out offerings.

The instructor welcomed first timers to the SoulCycle community with a shout-out at the start of the session, as well as regular check ins, at one point shouting “where are my first timers at?” This was a good-spirited and fun way to bring us in.

Our instructor had a positive and encouraging energy, and clearly wanted everyone to have fun. He was having a great time on the bike and encouraging the room to connect, creating a strong sense of community.

The Equipment And Studio

The training space strengthened the sense of the SoulCycle brand, and was clean and fresh.

The bikes were from Stages, with SoulCycle branding. At times, the balance of mic and music made it a little hard to hear the instructor.

The Facilities And Public Areas

Workout and shower towels were provided free of charge. Lockers were provided with number locks. Free water refill stations were available.

The public areas had a clean, fresh, minimalist feel which felt calming. Branding elements were present, such as the yellow wheel trademark icon. They had a wide range of quality branded merchandise on offer.

Digital And Technology

We found it easy to make a reservation via the website as it was professionally designed and included all the necessary information. The club keeps social media pages up to date and consistent with the values and aesthetics of the brand.


SoulCycle Soho offers a number of introductory deals for first-time clients. Newcomers can enjoy unlimited sessions for two weeks for the special price of £99 or can claim a single session for only £18.

If you’re looking for a longer-term commitment, memberships are available from £86 for four classes per month up to £295 for 16 classes.

Drop-in sessions are available at £26 per class, with smaller commitment packages also available, starting at a five-pack for £125.

Top Scoring Categories

Reception Services
Class Experience
Equipment & Studio
Public Areas
Digital & Technology

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