House of Fitness


House of Fitness

London, UK

The House of Fitness Story

House of Fitness, founded in 2020 by Rez Barad, is a strength and conditioning concept based in Shoreditch, London, that offers both small group personal training and clsases.

Their approach is centered on providing a “360 approach to Health and Fitness", focusing on results-driven training, nutrition coaching and accountability through their community.

Recognizing the intimidating nature of traditional gyms, the brand prioritizes cleanliness and comfort, aiming to create an inclusive space that feels like a second home for their members.

Currently, House of Fitness operates solely out of its Shoreditch location, serving as a premier destination for individuals seeking an exceptional strength and conditioning workout.

How Did House of Fitness Score Overall?

The full client experience at House of Fitness was excellent, achieving The Fit Guide 4-Star Award.

The class was outstanding winning our highest accolade, the 5-Star Class Experience Award.

The Highlights

A stand-out positive from the experience was the staff - from the reception team through to the coach, everyone was friendly and attentive. This created a warm, community-focused atmosphere in the club.

What Our Evaluator Had To Say

“The coach came across as extremely passionate about the class and was very encouraging to everyone.”

“There was a very strong sense of community in the club. It seemed like everyone knew each other and the coach made an effort to connect new people to the community.”

“The reception staff were very friendly and made me feel welcomed from the moment I stepped in the door.”

What To Expect From A House of Fitness Session

A House of Fitness session provides an intense and well-structured workout in a quick 45-minute window. The main class offerings include House Work, a holistic class that combines “Strength, Conditioning and Mobility” and House of Fitness’ trademark Strength sessions.

Both classes are programmed with the aim “to improve the way you look, feel, and perform” and will target different muscle groups throughout the week, so you can attend frequently without suffering from soreness.

The Reception Service

Our phone call to the club was handled professionally and was informative. On arrival, this high level of service was continued with a friendly and helpful team welcoming us to the studio. After the session, the team asked our evaluators how they enjoyed the class and were comfortable talking through the package options. 

The Class Experience

House of Fitness has achieved The Fit Guide 5-star Class Experience award for an outstanding class, putting it amongst the very best in London and the industry.

The class was expertly delivered from start to finish. The coach arrived early at the studio, using this time to set up the space and connect with members. The main session was well-structured and easy to understand and follow, with individualized coaching and attention given throughout.

The coach’s energy and passion combined with a strong sense of community to complete a five-star class experience.

The Equipment And Studio

The studio space was nicely designed with natural light coming into the space. Equipment was high-quality, clean, and in good condition, with enough kit to cater to everyone in the class.

The Facilities And Public Areas

Workout towels were not provided, with shower towels available to rent for £1. Lockers were provided with padlocks. Water refills were available by tap.

Digital And Technology

The website was slick and easy to use, with the brand’s values and message clearly communicated. There was a branded booking app available, but no element of technology was used during the workout.


House of Fitness offers an introductory deal for first-time clients. Newcomers can enjoy three sessions for a special price of £47.

If you’re looking for a longer-term commitment, a month of unlimited classes is priced at £127. 

Drop-in sessions are available at £22 per class, with class packs also available, starting at a 10-pack for £190.

Top Scoring Categories

Reception Services
Class Experience
Equipment & Studio
Digital & Technology

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