Heartcore - Chelsea


Heartcore - Chelsea

London, UK

The Heartcore Story

Heartcore was founded in 2007 by Jessie Blum, with a vision of creating a “home away from home” and a positive space free of judgement. Whilst Jessie did not originally intend Heartcore to be a multi-location brand, their unique blend of pilates, yoga and movement training proved a big hit and fuelled their growth.

Heartcore currently has seven location in London and is available for franchise. They also run retreats to international destinations such as St Tropez.

How Did Heartcore Chelsea Score Overall?

The full client experience at Heartcore Chelsea was positive, achieving our Recommended rating.

The class experience was good, and also achieved our Recommended rating.

The Highlights

The relaxing and peaceful atmosphere was a stand out feature for us. The positive class environment and the sense of community were also positives.

What Our Evaluator Had To Say

“The instructor’s induction left us feeling confident to take part in the class.”

“The coach made an effort to learn and use our names, which was a nice touch."

“The music, scent and design added to a calm and pleasant atmosphere.”

What To Expect From A Heartcore Session

Heartcore is a Pilates concept that offers both mat and ‘Coreformer’ classes. Classes are typically 60 minutes long and offer smaller class sizes than most, allowing for extra individualized attention from the instructor.

Find Your Flow is recommended as a good introductory session for beginners, with Coreformer Pilates and and Heartcore On The Mat their standard all-level offerings.

Heartcore offers a host of on-demand digital classes that cover a range of goals and methods, such as strength work, stretching and pre- and post-natal.

The Reception Service

Our pre-visit call to the branch was positive, with the staff clearly explaining everything we needed to know to have a great first session.

On arrival at the branch, there was no designated reception space or staff, with the instructor checking us in on an Ipad before the session. On enquiring about package options and continued training, we were advised to contacting another department.

The Class Experience

Heartcore Chelsea received our Recommended rating for the Class Experience.

It was clear that the coach was well qualified to teach the class, and she paid careful attention throughout the class, supporting us with technique cues throughout. It was overall an enjoyable and positive experience, although the class started a little late and lacked a strong introduction on what to expect from the session.

The Equipment And Studio

The studio was extremely clean, was at a suitable temperature and felt very fresh. All the equipment was in excellent condition and there was plenty of space between each machine for us to move around easily.

The Facilities And Public Areas

Workout and shower towels were provided free of charge. Lockers were provided with number locks. Free water refill stations were available.

Although there were no strong notable design elements or sense of arrival, once inside we found a calming environment, with the music, scents and design adding to a calm and pleasant atmosphere.

One entire wall of the club was painted in the brand's colour, with a giant Heartcore logo.

Digital And Technology

The booking process was smooth overall but could be improved by adding a more in-depth onboarding process for new clients. The website was easy to navigate and contained relevant information such as coaches’ bios, the class schedule and various class types.


Heartcore Chelsea offers an introductory deal for first-time clients. Newcomers can enjoy three sessions for a special price of £55.

If you’re looking for a longer-term commitment, memberships are available from £225 for 10 classes per month up to £725 for 30 classes.

Drop-in sessions are available at £35 per class, with smaller commitment packages also available, starting at a five-pack for £157.

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Equipment & Studio

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