FRAME - Shoreditch


FRAME - Shoreditch

London, UK

The FRAME Story

Frame was founded in 2009 by Pip Black and Joan Murphy, with their first location opening in Shoreditch. Frame was launched with a vision of creating a fitness concept that was enjoyable and interactive - that never felt like a chore.

With a mission of “putting the fun back into fitness”, Frame now stands at five locations across London.

How Did Frame Shoreditch Score Overall?

The full client experience at Frame Shoreditch was notable, achieving our Recommended rating.

The class experience was good, achieving our Recommended rating.

The Highlights

The public areas were vibrant and fresh, and offered a strong sense of the Frame brand. The warm energy of the class was another strong contributor to the overall experience.

What Our Evaluator Had To Say

“The class was enjoyable and the client left feeling calm, but ready for the day ahead."

“The class flowed well and it was always clear what was coming up next, and how many postures were remaining."

“The studio was clean and felt fresh and there was plenty of space for clients to move around."

What To Expect From A Frame Yoga Session

Frame offers a huge range of class options such as yoga, Pilates, barre, cardio and strength classes.

Each modality is broken down into a large variety of fun and lively class types - for example, if yoga is your thing, you can try the Power Yoga or the more traditional Yin Yoga class. If cardio and strength is more your vibe, you have diverse options such as Box Fit or Kettlebells, to name just a few. Frame even offers a “Party Class” range, which include 80s Aerobics or 90s Dance Cardio classes.

It’s safe to say that at Frame, there’s something for everyone.

The Reception Service

Our pre-visit call to the branch was great. It was handled by a friendly and knowledgeable staff member who was able to prepare us well for our visit.

On arrival at the club, the receptionist was friendly and happy to answer our questions, but did not make any attempt to find out more about the us, or ask how we had found the class after the session.

The Class Experience

Frame Shoreditch received our Recommended rating for the Class Experience.

The coach appeared to enjoy himself and had a warm energy, which set a nice tone for the class. The class flowed well, and all explanations were backed up with clear visual demonstrations. More attention to individual form and technique would have helped improve the experience.

The Equipment And Studio

The studio was clean and felt fresh, with plenty of space for clients for to move around.

The Facilities And Public Areas

Shower towels were provided free of charge, but workout towels were not. Lockers were provided with number locks. Free water refill stations were available.

Frame’s distinctive branding elements, especially the use of brand colours, were seen throughout the public areas. Whilst the changing area could have been bigger, the public spaces as a whole felt airy, light and fresh.

Digital And Technology

The booking process was smooth but lacked some features such as a confirmation email or the ability to make requests in the booking. The website was very informative and aligned with the brand’s values. Technology was not a part of the standard class experience.


Frame Shoreditch offers an introductory deal for first-time clients. Newcomers can enjoy two sessions for a special price of £20.

If you’re looking for a longer-term commitment, memberships are available from £90 for six reformer classes per month up to £180 for unlimited classes and workshops. If you are not interested in reformer Pilates classes, you can purchase six classes per month for £66 or an unlimited monthly class package for £125.

Drop-in sessions are available at £16 for regular classes and £22 for a reformer pilates class. Smaller commitment packages are also available, starting at a three-pack of regular classes for £42 and a three-pack of reformer pilates classes for £60.

Top Scoring Categories

Equipment & Studio
Public Areas
Digital & Technology

Get exclusive fitness industry insights and discover the world's best clubs and studios.

Insider knowledge, statistics and valuable analysis based on our deep data set. Delivered to your inbox, every Wednesday.


Get exclusive fitness industry insights and discover the world's best clubs and studios.

Insider knowledge, statistics and valuable analysis based on our deep data set. Delivered to your inbox, every Wednesday.