Form Studios - Notting Hill

1

Form Studios - Notting Hill

London, UK

The Form Studios Story

Form Studios was founded by Jerry and Elissa Elhadj, a couple who shared a mutual love for fitness and movement.

With strong athletic backgrounds, the founders built a fitness concept that would inspire and educate, in the belief that people should not just train, but should learn about their bodies and health.

Form Studios’ Notting Hill location was launched, offering a diverse array of classes and training options. It has since won the Tatler Gym Award three times.

How Did Form Studios Notting Hill Score Overall?

The full client experience at Form Studios Notting Hill was great, achieving The Fit Guide 4-Star Award.

The class was also very good, winning our 4-Star Class Experience Award.

The Highlights

The engagement and personalization from our instructor was a particular highlight of the experience. She made a strong effort before, during and after the session which made us feel welcomed and wanting to return.

What Our Evaluator Had To Say

“The coach was very supportive and encouraging throughout the session, which really gave me the confidence to keep pushing.

“The coach used my name throughout the class, which was a lovely personalized touch.”

“The training floor, mirrors and equipment all appeared exceptionally clean, and training stations were positioned with plenty of room between them.”

What To Expect From A Form Studios Purecore Session

Form Studios offer a diverse and varied mix of classes including yoga, TRX and their own Pilates class, Purecore.

Purecore uses a machine called a ‘MOTR’, which is smaller than a regular reformer but has cables that offer a similar function and effect, but in a more space efficient way. Purecore sessions are 45 minutes long and focus on slow controlled movements aimed at strengthening and sculpting muscle.

The Reception Service

Our pre-visit calls to the branch all went unanswered.

On arrival at the studio, there were no reception staff present or designated reception area. Our instructor checked us in and she was friendly and engaging, which got us excited for the session ahead.

The Class Experience

Form Studios Notting Hill received The Fit Guide 4-Star Class Experience Award, making it one of London’s stand-out offerings.

Our instructor was very supportive and encouraging, and she used our name a number of times during the session which added a good personal touch. As a first timer visitor, we felt fully taken care of throughout the session and our instructor engaged with us afterwards to see if we had any questions.

Overall it was a very positive experience with an engaged, friendly and knowledgeable instructor.

The Equipment And Studio

The space was calm and fresh, and the training floor, mirrors and equipment were all exceptionally clean. Training stations were positioned with plenty of room between them. The decor did not carry a strong sense of brand.

The Facilities And Public Areas

Workout and shower towels were provided free of charge. Lockers were not provided. Free water refill stations were available.

The public areas were functional but small, offering one shower for clients.

Digital And Technology

Booking a class on the website was simple and quick, but we did not receive a confirmation email after booking the class. The website was easy to navigate and represented the brand well.

Pricing

Form Studios Notting Hills offers an introductory deal for first-time clients. Newcomers can enjoy four sessions for a special price of £40

If you’re looking for a longer-term commitment, an unlimited classes per month membership can be bought for £199.

Drop-in sessions are available at £30 per class, with smaller commitment packages also available, starting at a five-pack for £115.

Top Scoring Categories

Class Experience
Equipment & Studio

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