Digme - Bank


Digme - Bank

London, UK

The Digme Story

Digme was founded by Caoimhe and Geoff Bamber in 2016. The name comes from a beach in Hawaii, which is the starting point for the Ironman World Championship. The founding couple have completed numerous endurance races, but keenly stress that their concept is more about setting your sights high, rather than elite performance.

Digme’s founders dropped careers in law and hedge fund management to open their first studio, with the brand now standing at four locations in London, as well as a comprehensive digital offering.

How Did Digme Bank Score Overall?

The full client experience at Digme Bank was excellent, achieving The Fit Guide 4-Star Award.

The class was also very impressive winning our highest accolade, the 5-Star Class Experience Award.

The Highlights

The group class was particularly strong, with an attentive, fun and lively instructor. Both the studio and the other public areas were also impressive, and scored very highly.

What Our Evaluator Had To Say

The coach delivered a fun and energetic session.”

“The coach made an effort to remember our names, and called us out to offer encouragement or push us harder.”

“The equipment and studio were extremely impressive and the bikes were well spaced out, which is unusual for cycling classes.”

What To Expect From A Digme RIDE Session

Digme offers two types of cycling classes - RIDE and Rhythm. Whilst both classes are 45 minutes, their RIDE concept offers more of a classic spin workout, with a focus on metrics and stats so you can measure your progress and effort.

Rhythm is more of an immersive experience that focuses on the movement and music. Offering a session that goes beyond the stats and numbers, Digme invites you to connect with the community and lose yourself in the musical journey.

The Reception Service

The call made to the club pre-visit was handled by a confident and knowledgeable staff member who answered all the questions we had with ease and enthusiasm.

The reception staff covered the basics and were comfortable talking about the package options, but a little more effort could have been made to warmly welcome us as first timers to the club.

The Class Experience

Digme Bank has achieved The Fit Guide 5-Star Class Experience award for an exceptional class, putting it amongst the very best in London and the industry.

As we started the instructor made an extra special effort to ask and remember our names, which helped us connect with him and feel welcomed. Despite starting a little late, the experience was outstanding, with the instructor’s passion and energy coming through during the session.

The music, assistance as a first timer and the overall atmosphere all contributed to what was a very strong and memorable class experience.

The Equipment And Studio

The equipment and studio was extremely impressive. The bikes were well spaced out and the studio was dark in color, but with a professional look. Overall it was very slick, and nothing seemed out of place.

The Facilities And Public Areas

Workout and shower towels were provided free of charge. Lockers were provided with number locks. Free water refill stations were available.

The public areas were impressive and scored well. The reception and changing rooms were spacious and there were plenty of showers and changing room space.

The interior design was consistent throughout, with white walls and wooden flooring contributing to a strong sense of place and brand.

Digital And Technology

The booking process was smooth and the website could be navigated easily. They also regularly published high-quality articles on their blog.

After the session, we received a breakdown of our in-class stats, which was an interesting and motivating addition to the experience.


Digme Bank offers an introductory deal for first-time clients. Newcomers can enjoy three sessions for a special price of £28.

Digme does not offer memberships, but savings can be made by purchasing larger class packages. 

Packages range from a three-pack for £63 to larger packages such as the 50-pack priced at £875. Also, drop-in sessions can be bought for £23.

Top Scoring Categories

Class Experience
Equipment & Studio
Public Areas
Digital & Technology

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