BXR - Marylebone


BXR - Marylebone

London, UK

The BXR Story

BXR is a high-end boxing concept gym that was founded in 2017 by Olia Sardarova, with the backing of celebrity boxer Anthony Joshua. Sardarova had a vision to bring the high-end boxing classes that she had experienced in New York City to London. With Joshua's support, she set out to create a gym that would cater to the city's more discerning fitness enthusiasts.

The first BXR location opened in Marylebone, featuring a Joe and The Juice bar and luxury design, features, and artwork. Sardarova's goal was to create a premium fitness experience that 

BXR's group class concept, Sweat by BXR, was launched as a sub-brand, providing strength and conditioning, yoga and their famous Versaclimber classes. With the success of the Marylebone location, BXR expanded to additional locations in London and one in Doha, Qatar. They have also launched a luxury gym concept to facilitate retreats in Daios Cove, Greece.

The gym's focus on luxury amenities, premium design, and high-quality coaching has made it a go-to destination for fitness enthusiasts in London and beyond.

How Did BXR Marylebone Score Overall?

The full client experience at BXR Marylebone was impressive, achieving The Fit Guide 4-Star Award.

The class was also very good, winning our Class Experience 4-Star Class Experience Award.

The Highlights

The energetic and fun class was a highlight, and the public areas and facilities stood out as being one of the most attractive we’ve experienced.

What Our Evaluator Had To Say

“The energy of the coach was fun and infectious.”

“The coach took time to explain to me, as a first-timer, how to use the Versaclimber correctly.”

“I enjoyed the feel of the public areas, which had a relaxed atmosphere.”

What To Expect From A BXR Climb To The Beat Session

BXR’s signature Versaclimber class, Climb To The Beat, has made a huge impact on the London fitness scene since its launch. The 45-minute workout is an energetic and fun experience guided by charismatic and motivating coaches, with climbers moving in time with the music. The intensity varies with the pace of the music, which is blasted out on a high-end sound system. Coaches are mic’d up to ensure you can hear their guidance and instruction.

The Versaclimber offers a low-impact, full body workout that can be adjusted for all levels. If you stay on the bear, you’ll be dripping in sweat afterwards.

The Reception Service

Our pre-visit call to the branch was handled by a friendly and helpful receptionist who confidently answered all of our questions, making us feel prepared and excited for our visit.

The service was strong on arrival, with the staff giving a warm welcome and a thorough verbal orientation. On departure, more of an effort could have been made to connect with us, and talk us through the packages and training options.

The Class Experience

BXR Marylebone received The Fit Guide 4-Star Class Experience Award, making it one of London’s stand-out offerings.

Our instructor brought great energy and a fun vibe to the class. She was motivating, helpful and offered words of encouragement throughout the class, both to the whole group and also individually.

The instructor did a great job of explaining the Versaclimber and how it works, without it affecting the flow of the class for the regulars. It was, however, a little hard to hear some of instructions through the sound system.

The Equipment And Studio

The instructor cleverly adjusted the lighting to signify higher or lower intensity, which was both encouraging and fun. The space was clean, but our Versaclimber for the session had some wear and tear.

The Facilities And Public Areas

Workout and shower towels were provided free of charge. Lockers were provided with number locks. Free water refill stations were available.

The public areas were a real stand-out, with nice interior design, artwork on the walls and a Joe and the Juice for a post-workout smoothie. Music was playing at a low volume throughout the club, which added to the atmosphere.

The steam room and sauna rounded off the five-star facilities.

Digital And Technology

The website looked slick, was easy to navigate, and contained lots of relevant information. Social media channels contained high-quality content that was on-brand.


BXR Marylebone offers two introductory deals for first-time clients. Newcomers can enjoy four sessions for a special price of £40, as well as three Versaclimber classes for £30.

If you’re looking for a longer-term commitment, memberships are available from £90 for five classes per month up to £300 for 30 classes.

Drop-in sessions are available at £30 per class, with smaller commitment packages also available, starting at a three-pack for £70.

Top Scoring Categories

Class Experience
Equipment & Studio
Public Areas

Get exclusive fitness industry insights and discover the world's best clubs and studios.

Insider knowledge, statistics and valuable analysis based on our deep data set. Delivered to your inbox, every Wednesday.


Get exclusive fitness industry insights and discover the world's best clubs and studios.

Insider knowledge, statistics and valuable analysis based on our deep data set. Delivered to your inbox, every Wednesday.