BXR - Canary Wharf


BXR - Canary Wharf

London, UK

The BXR Story

BXR is a high-end boxing concept gym that was founded in 2017 by Olia Sardarova, with the backing of celebrity boxer Anthony Joshua. Sardarova had a vision to bring the high-end boxing classes that she had experienced in New York City to London. With Joshua's support, she set out to create a gym that would cater to the city's more discerning fitness enthusiasts.

The first BXR location opened in Marylebone, featuring a Joe and The Juice bar and luxury design, features, and artwork. Sardarova's goal was to create a premium fitness experience that 

BXR's group class concept, Sweat by BXR, was launched as a sub-brand, providing strength and conditioning, yoga and their famous Versaclimber classes. With the success of the Marylebone location, BXR expanded to additional locations in London and one in Doha, Qatar. They have also launched a luxury gym concept to facilitate retreats in Daios Cove, Greece.

The gym's focus on luxury amenities, premium design, and high-quality coaching has made it a go-to destination for fitness enthusiasts in London and beyond.

How Did BXR Canary Wharf Score Overall?

The full client experience at BXR Canary Wharf was positive, achieving our Recommended rating.

The class experience was good and also achieved our Recommended rating.

The Highlights

BXR always brings something special to the design of their studios and public spaces. Their Canary Wharf location was no exception, with a vibrant, modern feel and interesting design elements throughout the club.

What Our Evaluator Had To Say

“The class was an enjoyable experience and left me feeling energized.”

“The light features in the class were a nice touch, such as the strobes and other lights that changed colour with the intensity of the workout.”

“The coach made sure to fist-bump every participant in the class.”

What To Expect From A BXR StrengthBOX Session

StrengthBOX combines traditional boxing training and drills with total body strength work. Each StrengthBOX session specifically focuses on full body, upper body or lower body so you can work every muscle group through your week of training.

StrengthBOX is currently only available at BXR’s Canary Wharf location.

The Reception Service

Our pre-visit call to the branch provided us with the information we needed, but it was difficult to hear the receptionist at times throughout the call.

In the branch, the reception staff were pleasant, but the experience could have been improved with a stronger effort to engage with us.

The Class Experience

BXR Canary Wharf received our Recommended rating for the Class Experience.

We found the class to be an enjoyable and well-structured session. The music and coach’s energy contributed to this, although more individual attention and personalized coaching would have improved the experience.

The Equipment And Studio

The studio offered a strong sense of the BXR brand, with logos, mottos and interesting design features. The space was clean and spacious.

The Facilities And Public Areas

Workout and shower towels were provided free of charge. Lockers were provided with number locks. Free water refill stations were available.

The space was impressive in design with a number of interesting elements, and felt fresh, spacious and clean throughout.

Digital And Technology

The website looked slick, was easy to navigate, and contained lots of relevant information. Social media channels contained high-quality content that was on-brand.


BXR Marylebone offers two introductory deals for first-time clients. Newcomers can enjoy four sessions for a special price of £40, as well as 3 Versaclimb classes for £30.

If you’re looking for a longer-term commitment, memberships are available from £90 for five classes per month up to £300 for 30 classes.

Drop-in sessions are available at £30 per class, with smaller commitment packages also available, starting at a three-pack for £70.

Top Scoring Categories

Equipment & Studio
Public Areas
Digital & Technology

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