How Did Barry's Soho Score Overall?
The full client experience at Barry’s Soho was good, achieving The Fit Guide Recommended rating.
The Highlights
Extra touches like the complimentary first-timer shake were a highlight of our visit.
The iconic red room delivered an unforgettable, high-energy workout environment that felt both sleek and intense.
What Our Evaluator Had To Say
“The red lighting made the room feel epic.”
“The free shake after class was a nice surprise.”
“Overall, the team were polite and professional”
What To Expect From A Barry's Session
Try a session in the famous ‘red room’ and you’ll see it’s so much more than treadmill running and weights. The red light, the pumping music, and the strong presence of the instructors all come together to create one of the most memorable experiences in fitness.
Offering both 50 and 60-minute sessions, a typical Barry’s class involves coach-led treadmill running alternating with dumbbell and bodyweight strength work on “the floor”.
Each day’s strength work has a different focus, with some days serving up ‘Full Body’ strength and others focusing on specific areas such as ‘Chest, Back and Abs’ and ‘Abs and Ass’. For those that prefer strength work, Barry’s offers the ‘double floor’ option, which skips the treadmill and doubles up on the weights.
The Reception Service
When we called Barry’s Soho, the receptionist had a friendly and upbeat tone, but when we asked about packages, the information provided felt limited, and we were simply directed to the website rather than being guided toward the best option.
When we arrived, the receptionist greeted us promptly and quickly completed registration in a tidy, professional space. She acknowledged it was our first time and brief orientation.
After class, the receptionist shared details about an intro offer, which was a nice way to keep the conversation going, but didn’t ask if we had enjoyed the class or tried to build on the experience with follow-up questions. The free shake for first-timers was a nice touch.
The Class Experience
The class at Barry’s Soho brought plenty of energy and a solid workout structure. The session, however, began on a rushed note as our coach arrived just a minute before the class start time. This left no time for pre-class introductions or extra guidance for newcomers.
There was a good balance between treadmill and floor sections, with options offered for different fitness levels. The warm-up and cooldown were effective, and the playlist kept motivation high throughout. Adjustments on technique, use of names, and some one-on-one encouragement would have improved the experience. Combined with the dark room and the coach not moving around much, we had little interaction or moments with the coach.
The class ended on time with a group send-off, but there was no follow-up for first-timers or time for questions afterwards, as the coach left quickly. The workout itself was enjoyable and energizing, but personal touches and newcomersupport would have elevated the experience.
The Equipment And Studio
The Red Room at Barry’s Soho lived up to its reputation, delivering a setting that felt every bit as iconic as the workout itself. The dramatic red lighting instantly set the tone, creating an intense, club-like atmosphere that matched the brand’s bold identity. Every detail was on point and we loved the balance struck between gritty and premium.
From Woodway treadmills to Barry’s-branded dumbbells and benches, everything felt top quality and well-maintained. There was plenty of kit for everyone in the class, and it was all thoughtfully spaced out, giving clients room to move without bumping into our neighbours.
The Facilities And Public Areas
The public spaces at Barry’s Soho packed a punch, blending high-energy design with premium touches. The space felt polished from the moment we walked in, with a striking marble reception desk, gold stools, and a playful swing setting the tone. The industrial-chic aesthetic carried through the club with exposed pipes, bold branding, and signage that kept the atmosphere fun and on point.
Cleanliness was excellent across most areas, from the changing rooms to the showers, all of which were spotless and in great condition. The changing area felt spacious and well thought out, with gold details tying back to the front-of-house design. Complimentary workout and shower towels were a nice touch, and the showers offered strong water pressure with quality products.
Seating in the waiting area was minimal, meaning most people stood while waiting for class. Still, the smoothie bar was a highlight, and the strong sense of brand and energy throughout made the club feel distinctly Barry’s.
Digital And Technology
Barry’s Soho delivered a nicely polished digital experience. The website was easy to navigate, making booking simple. The design felt bold and on-brand, with strong visuals, coach bios, and a clear schedule that captured the Barry’s vibe.
Global social media channels were striking and consistent with the brand’s red-lit aesthetic, though branch-specific pages and local class schedule were missing. The branded app added convenience, and the option for live and on-demand workouts with two-way video was a nice extra.
Pricing
Barry's Soho offers an introductory deal for first-time clients. Newcomers can enjoy their first three sessions for only £50.
If you’re looking for a longer-term commitment, memberships are available from £160 for eight classes per month up to £355 for 30 monthly classes.
Drop-in sessions are available at £26 per class, with smaller commitment packages also available, starting at a five-pack for £125.
The Barry's Story
Barry’s proudly proclaims their cardio and strength hybrid training to be the ‘best workout in the world’, and have built a large and loyal global following.
Founded in 1998 in Los Angeles by Barry Jay, Barry’s became a pioneer of the boutique fitness scene and one of its most recognized brands.
After steady growth during its first decade, Barry’s opened its first international location in Norway in 2011, followed by London two years later. There are currently seven locations in London, with one location each in Manchester and Liverpool.
The famous ‘red room’ has since expanded to over 70 locations across the globe in 14 countries including Singapore, Australia, UAE, Qatar, as well as other regions in Europe.
The company is now headed by former Barry’s instructor Joey Gonzalez, who is overseeing their further expansion with a mix of franchise and corporate-owned locations.
