1Rebel - Victoria

1Rebel - Victoria

London, UK

four

The 1Rebel Story

1Rebel was founded in 2014 by James Balfour and Giles Dean in the belief that the fitness industry at the time was “broken and in need of disruption”. He set out to create a per-session pay-as-you-go model that created fitness experiences that felt more like events, than fitness classes.

1Rebel quickly established itself as one of London’s most exciting fitness brands, with superstar coaches and ‘Prosecco Fridays’, where a glass of bubbly would be waiting for you after your evening session.

1Rebel initially offered a boxing concept called Rumble, a treadmill and floor strength work concept called Reshape and a cycling class, Ride. They have since added Reformer, a pilates-inspired workout, as well as Rig, a strength training concept. A personal training service, Rebel Labs, is also available at select branches.

International expansion has seen 1Rebel launch locations in Saudi Arabia, Israel, UAE and Australia.

How Did 1Rebel Score Overall?

The full client experience at 1Rebel Victoria was excellent, achieving The Fit Guide Award of Excellence.

The class experience had achieved our Recommended rating.

The Highlights

Lavender-infused chilled towels and stylish changing rooms gave the visit a premium, pampering edge.

The music, lights, and flow of the class kept the energy sky-high and made the ride feel unforgettable.

What Our Evaluator Had To Say

“From the moment I walked in, the bold design and lighting made it feel like an experience."

“The lavender towels after class were a nice treat — the perfect way to cool down after a sweaty ride.”

“The class had amazing flow and energy, and I left feeling super energised.”

What To Expect From A 1Rebel Ride Session

A Ride session at 1Rebel Victoria is a true spectacle unmatched in the industry. The room holds around 75 bikes and is more auditorium than fitness studio, with an upper level overlooking the other riders and instructor. Lazers, lights, a ridiculous sound system and a hydraulic stage that moves up and down all combine to round off a truly unique cycling experience.

For the workout, expect cycling to the beat of the music on high-end Technogym bikes.

The Reception Service

Our first contact with the studio was smooth and efficient, with the phone answered quickly and all our questions handled confidently. It wasn’t the most personal of calls, but we hung up feeling clear about what to expect and ready for the ride.

When we arrived, things kicked off on the right foot. We were greeted promptly, registered in less than a minute, and given a helpful orientation that pointed us in the right direction, complete with a practical tip about cycling shoes. The space felt professional and polished, which added to the excitement.

After class, while everything was polite, there was no check-in about how we’d enjoyed the class or encouragement to book again. The experience overall felt professional and helpful, but it missed a chance to leave us buzzing for our next visit.

The Class Experience

1Rebel Victoria achieved our Recommended rating for the Class Experience.

The class was pure energy from start to finish, with the music, lights, and flow all working together to create a motivating atmosphere. Instructions were clear, and we appreciated the encouragement sprinkled in throughout the session — it kept us pushing through those tough tracks.

There were a few moments where things could have been sharper. We weren’t given much extra guidance on how the bike metrics worked, and at times it was a little hard to hear every word over the mic. That said, the structure was solid, the pace was on point, and we loved that the ride finished with a proper cooldown and clear wrap-up.

We walked out sweaty, challenged, and smiling.

The Equipment And Studio

The studio was kitted out with top-notch, modern bikes and cleats that were spotless and clearly well-maintained. Even though the space was packed with bikes, it never felt cramped, and we had enough room to ride comfortably.

What really stood out was the atmosphere — the sleek trainer platform, the lighting effects, and the giant screen behind the stage all combined to create a bold, immersive setting. The booming sound system pulled it all together and kept us moving in time with the beat.

This was a studio designed to impress, and it delivered.

The Facilities And Public Areas

The public areas had that wow factor. From the lavender-infused chilled towels to the slick lighting outside the studio, every detail felt considered and on-brand. The whole space was fresh, polished, and buzzing with energy.

The changing rooms were a highlight in themselves, with stylish design touches, plenty of space, and well-lit mirrors. The showers were plentiful, sparkling clean, and stocked with all the essentials, from shampoo and conditioner to moisturiser and cotton buds.

Free workout and shower towels, rolled up and ready at reception, added to the premium feel. With extras like a smoothie bar, protein snacks, and branded drinks, it felt like a space we wanted to linger in.

Digital And Technology

Booking online was a breeze. The website and App were both simple to use, bug-free, and gave us all the options we needed. Confirmation emails popped up instantly, full of punchy branding and clear info on what to expect.

The website was sleek, professional, and totally on-brand, with class schedules, coach bios, and packages easy to find. Social media was buzzing with regular updates that captured the studio vibe perfectly.

A standout feature for us was the “My Rebel Stats” tracker in the App — a fun way to keep tabs on calories burned, sessions completed, and hours trained.

Pricing

1Rebel Victoria offers an introductory deal of three classes for £49 for first-time clients. 

If you’re looking for a longer-term commitment, memberships are available from £90 per month for five classes to £249 per month for unlimited classes. It should be noted that these prices are based on a six-month contract and that prices vary for three or 12-month commitments.

Drop-in sessions are available at £26 per class, with smaller commitment packages also available, starting at a three-pack for £75.

Top Scoring Categories

Equipment & Studio
five
Public Areas
five
Digital & Technology
five

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