How Did STORM Cycling Score Overall?
The full client experience at Storm Cycling was industry-leading - achieving our highest and most prestigious The Fit Guide 5-Star Award.
The class was also world-class,winning our highest accolade, our 5-Star Class Experience Award.
A highlight of our experience was the world-class service provided from start to finish. Our interactions with the reception staff were warm and welcoming and our instructor made a big effort to connect and inspire, offering personalized and appropriate motivation throughout the session.
What Our Evaluator Had To Say
“The instructor offered a big dose of personalized feedback and motivation during the class.”
“The floor to ceiling windows were eye-catching and let in lots of natural light.”
“Each interaction with a staff member felt genuine and warm.”
What to Expect From A STORM Cycling Session
STORM treats every class as a soulful experience designed to connect the mind, body and soul with the bike. The end result? You leave feeling ready to take on the world after an “unforgettable riding experience”.
Their signature class STORM45 is held in a dark candlelit studio they’ve dubbed “the eye of the storm”. Each instructor curates their own playlist in a 45-minute class to the beat of the music that’s designed to inspire and invigorate. It’s designed to be a full-body session that incorporates hand weights for the upper body, coupled with elements of meditation and stretching.
Beyond STORM45, the brand offers special classes that focus on a music style or artist.
The Reception Service
The club and concept were explained in great detail during our pre-visit phone call by an enthusiastic, knowledgeable and informative staff member.
On arrival, the team at Storm Cycling were friendly and helpful in a way that felt natural, smooth and genuinely welcoming. We were thanked for arriving early on our first session and offered a free bottle of water, which was a nice touch When we tried our shoes on, the staff proactively checked the sizing was OK.
After the class, the same high level of service and warmth was offered, which left a very strong impression on us.
The Class Experience
Storm Cycling has achieved The Fit Guide 5-Star Class Experience Award for an outstanding class, putting it amongst the very best in Dubai and the industry.
Our instructor was very welcoming before, during and after the class and came across as very genuine, caring and friendly. During the class, she was able to personalize the service and gave guidance to many people in the room, despite it being a busy class.
Invitations were given for us to just raise our hand if we needed help, with assurances given that she would see us and come over, even though the room was dark. When one client was struggling and needed water, she deftly and discreetly helped her out.
This personal and warm service, coupled with her positive energy, made for a highly impressive class experience.
The Equipment And Studio
The equipment and studio were impressive in quality and well-lit. The bikes were spaciously arranged in the studio and the studio was at a good temperature.
The Facilities And Public Areas
Workout and shower towels were provided free of charge. Lockers were provided with number locks. Free water refill stations were available.
The floor-to-ceiling windows were an outstanding design feature that could be seen upon entering the studio. All public areas were well kept with items conveniently placed and provided a very comfortable environment. The studio provided free bottled water and had a water refill station. All of these elements made the public areas experience stand out.
Digital And Technology
The website was designed in the brand’s colour scheme and featured detailed coach bios as an interesting feature. The booking process was smooth and easy to follow.
STORM offer two introductory deals for first-time clients. Newcomers can purchase their first class for the special price of 71.43AED as well as three class credits for a discounted price of 190.48AED.
The club do not offer memberships, but if you are looking to make a big commitment to STORM, you can purchase a large class package such as a 20-pack of sessions for 1833.33AED.
Smaller commitment packages are also available, starting at a five-pack for 569.52AED.
Drop-in sessions are available at 122.86AED per class.