BARE - Business Bay


BARE - Business Bay

Dubai, United Arab Emirates

The BARE Story

BARE Fitness, founded by Dylan Eiffe and Tjaart Gray in 2015 in Dubai's Business Bay, offers exhilarating HIIT and strength training-focused classes. As well as the club’s signature Lab and Calories classes, the BARE is known for its impactful and popular transformation programs.

Currently, they operate in two locations, one in Business Bay, Dubai, and another in Manila, Philippines.

How Did BARE Score Overall?

The full client experience at BARE was impressive, achieving The Fit Guide 4-Star Award.

The class was the highlight of our visit and has won our highest honor, the 5-Star Class Experience Award.

The Highlights

The class was exceptional and stood out as the highlight of our visit. Particular strong points included the coach’s communication levels throughout the session, their energy and the meaningful connections they made with each participant.

What Our Evaluator Had To Say

“The energy in the studio was immense.”

“The coach was really attentive and consistently gave different participants tailored feedback.”

“The reception and waiting areas were impressive and had a strong sense of brand.”

What to Expect From A BARE Session

BARE combines weight training and HIIT to create what they call “the world’s most effective workout”. For the cardio, they use bodyweight exercises or SkillMill curved treadmills, with free weights such as barbells and dumbbells for their strength work.

Class types include Calories for a high-energy workout and Lab, which focuses on strength work with the correct technique.

The Reception Service

Our call to the club was picked up promptly, but the conversation felt somewhat rushed.

On arrival at the club, we were met by both the coach and reception staff. The coach was very active and friendly, showing us around the facility and making an effort to connect. After the class, the reception team was friendly overall, but more depth and personalization would have improved the experience. Finally, the coach stepped in and made a strong attempt to help us continue our training with a special offer, which was a nice touch.

The Class Experience

BARE has achieved The Fit Guide 5-Star Class Experience award for an exceptional class, putting it amongst the very best in Dubai and the industry.

During a busy class, the coach handled the large group masterfully, making a real effort to connect with everyone while constantly moving around the large studio. He was monitoring people individually and giving feedback on how long there was left in each set and workout section.

The energy was high and positive throughout, delivered by a coach who came across as very smooth, charismatic and experienced.

The Equipment And Studio

The first impressions of the space were very strong, with an aesthetic that wouldn't look out of place in a high-end nightclub, with a sound system to match. Although there was a little wear and tear on some equipment, everything was clean.

The Facilities And Public Areas

Workout and shower towels were provided free of charge. Lockers were provided with number locks. Free water refill stations were available.

The reception, hang-out and warm-up areas looked impressive, with a strong sense of place and brand. The changing rooms were small and basic but did the job, offering one toilet and one shower.

Digital And Technology

The booking process was smooth and simple, with all necessary information being emailed to the client immediately. The club’s social media channels provided good insight into the client experience at BARE and featured branding throughout.


BARE offers an introductory deal for first-time clients. Newcomers can enjoy two sessions for a special price of 95AED.

If you’re looking for a longer-term commitment, unlimited memberships are available from 895AED per month when paid monthly, up to 8055AED for a 12-month package when paid upfront.

Drop-in sessions are available at 125AED per class, with smaller commitment packages also available, starting at a five-pack for 600AED.

Top Scoring Categories

Class Experience
Public Areas

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