1Rebel - DIFC


1Rebel - DIFC

Dubai, United Arab Emirates

The 1Rebel Story

1Rebel was founded in 2014 by James Balfour and Giles Dean in the belief that the fitness industry at the time was “broken and in need of disruption”. He set out to create a per-session pay-as-you-go model that created fitness experiences that felt more like events, than fitness classes.

1Rebel quickly established itself as one of London’s most exciting fitness brands, with superstar coaches and ‘Prosecco Fridays’, where a glass of bubbly would be waiting for you after your evening session.

1Rebel initially offered a boxing concept called Rumble, a treadmill and floor strength work concept called Reshape and a cycling class, Ride. They have since added Reformer, a pilates-inspired workout, as well as Rig, a strength training concept. A personal training service, Rebel Labs, is also available at select branches.

International expansion has seen 1Rebel launch locations in Saudi Arabia, Israel, UAE and Australia.

How Did 1Rebel DIFC Score Overall?

The full client experience at 1Rebel DIFC was excellent, achieving The Fit Guide 4-Star Award.

The class was also excellent and has won our 4-Star Class Experience Award.

The Highlights

The club design and finish were spectacular and in every way lived up to 1Rebel's reputation for world-class facilities. The waiting areas were spacious and finished with luxury touches, with many distinctive branded elements and lighting effects. The public areas were matched by an energetic and exciting class experience.

What Our Evaluator Had To Say

“The coach gave me a warm introduction to the club and the class concept before the session.”

“The studio was branded well and it had the distinctive and strong look of other 1Rebel studios I've visited.”

“The high-quality lighting in the studio added an extra layer to the already stylish interior design.”

What to Expect From A 1Rebel Reshape Session

Reshape is 1Rebel’s treadmill and floor work concept, mixing running interval training with dumbbell strength exercises on their custom Rebel Bench.

For the running component, the instructor will offer speed guidelines and varying interval and incline instructions. These can be adjusted to your ability level.

For the floor work, bodyweight and dumbbell strength exercises are programmed, with a range of weights to cater for all levels.

Lights, a big sound system and an MC slash instructor all combine to complete a fun and challenging session.

The Reception Service

Our pre-visit call to the club was picked up promptly and all of our questions were easily answered by an enthusiastic and friendly staff member.

On arrival, we were checked in quickly with a brief orientation offered. After the class, when enquiring about continued training at the club, we were shown the price list on the reception computer.

The Class Experience

1Rebel DIFC received The Fit Guide 4-Star Class Experience Award, making it one of Dubai’s stand-out offerings.

Before the class, the coach offered conversation and a warm introduction to the session and concept. The induction was patiently and thoroughly delivered and left us feeling ready to start.

The class itself was well structured and the environment had an exciting and premium feel. Our coach was friendly throughout all interactions and capable of guiding the class effectively.

The Equipment And Studio

The equipment and studio were of the highest quality and created a powerful, exciting and dynamic space. The space was very distinctive as a 1Rebel location, with both spotlights and colored lights. Everything was clean and in immaculate condition.

The Facilities And Public Areas

Workout and shower towels were provided free of charge. Lockers were provided with number locks. Free water refill stations were available.

The public areas were spectacular and in every part lived up to 1Rebel's reputation for world-class facilities. The public areas were spacious, beautifully designed and clean. The open gym facility next to the studio further added to the premium facility.

Small but powerful branding elements were present throughout the customer journey, completing the five-star facilities and public areas.

Digital And Technology

The club’s online branding was consistent across its website and social media channels, which all contained high quality imagery and videos which represented the experience well. The website itself had good functionality and allowed us to book our session without hassle.


1Rebel DIFC offers an introductory deal for first-time clients. Newcomers can enjoy three sessions for a special price of 250AED.

If you’re looking for a longer-term commitment, unlimited class memberships are available from 1010AED per month, when you commit to a three-month package, down to 655AED per month if you commit to a 12-month deal.

All-access memberships are also available that include access to the 1Rebel open gym.

Drop-in sessions are available at 130AED per class, with smaller commitment packages also available, starting at a three-pack for 370AED.

Top Scoring Categories

Class Experience
Equipment & Studio
Public Areas
Digital & Technology

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