1Beat - DIFC


1Beat - DIFC

Dubai, United Arab Emirates

The 1Beat Story

1BEAT, founded in 2019 by Fatma and Mohammed Ghobash in Dubai, is a multi-concept fitness haven that champions the mantra: "Leave it at the door, or don't." The club invites their community to “fuel your workout how you choose to” and use their own judgment when it comes to pushing hard in the session.

The brand currently operates out of a single location in One Central, near the Dubai World Trade Centre and Dubai International Financial Centre. 1BEAT is Dubai’s first and only Versaclimber studio, so make your way down to enjoy the legacy machine that is enjoying a recent resurgence.

1BEAT offers three different class types, including R1DE rhythm cycling classes, Versaclimber sessions called CL1MB, and a dynamic HIIT bootcamp class called L1FT.

How Did 1BEAT Score Overall?

The full client experience at 1BEAT was impressive, achieving The Fit Guide 4-Star Award.

The class was also excellent and has won our 4-Star Class Experience Award.

The Highlights

The energetic and passionate coach stood out as a highlight during our visit, thanks to the smoothly delivered, fun and uplifting class. 1BEAT’s sleek and industrial-looking reception area added to the experience along with other slick branding touchpoints around the studio.

What Our Evaluator Had To Say

“The coach was funny and motivating during the class which helped the class fly by.”

“The lighting features added some flair to the studio.”

“The playlist matched the vibe of the class perfectly.”

What to Expect From A 1BEAT CL1MB Session

1BEAT is a slickly designed studio and concept housed in a studio that’s built to be your “safe place”, where from the moment you step through the door, “nothing else matters”.

Their CL1MB concept involves 45 minutes of work on the Versaclimber, led by a motivating and energetic coach to the beat of the music. Expect pumping tunes and a light show to keep you moving when things get tough in a workout they dub a “rhythmic climb cardio party”. Other class concepts at 1BEAT couple the Versaclimber cardio with strength work on a bench.

The Reception Service

A very helpful and friendly staff member handled our call to the club and prepared us well for our visit.

On arrival, we were checked in quickly with a brief orientation offered. Although conversations were largely instigated by us, the team was overall friendly and knowledgeable about the packages.

The Class Experience

1Beat DIFC received The Fit Guide 4-Star Class Experience Award, making it one of Dubai’s stand-out offerings.

The class started well, with a demo of the Versaclimber given by the reception team. The class was introduced strongly with instructions that we should aim for a given target and that the workout would be choreographed to the music.

Once we kicked off the show, the session was fun and energetic, with the coach offering close attention to everyone along with the beats of the pumping tunes. He added a touch of humor which was fun and gave character to the session.

Overall, it was a high-energy and positive class delivered by an attentive coach who seemed to be having a great time.

The Equipment And Studio

The dimly lit room, lighting effects and powerful sound system offered a distinctive sense of place and vibe. The machines and studio were clean and well-maintained.

The Facilities And Public Areas

Workout and shower towels were provided free of charge. Lockers were provided with number locks. Free water refill stations were available.

The public areas were spacious, well-appointed and featured numerous branding elements. The areas were all spacious and comfortable, with lighting, artwork and plants adding to the brand experience. Everything was clean and in good condition.

1Beat offer a fantastic selection of delicious smoothies, ideal for your post-workout recovery.

Digital And Technology

The overall design of the website was notable with eye-catching video footage being played on the landing page. Booking our class was simple and intuitive and the payment process was seamless.


1BEAT offers an introductory deal for first-time clients. Newcomers can enjoy three sessions for a special price of 285AED.

If you’re looking for a longer-term commitment, memberships are available from 365AED for four classes per month up to 1260AED for unlimited classes.

Drop-in sessions are available at 125AED per class, with smaller commitment packages also available, starting at a five-pack for 600AED

Top Scoring Categories

Class Experience
Equipment & Studio
Public Areas
Digital & Technology

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