Most people visiting a fitness club for the first time are nervous...
We sometimes forget how intimidating it can be, especially if you're new to exercise.
Everyone on the team plays an important part in helping newcomers feel special and welcome.
Assuming we've delivered a great journey and experience, one of the last important touches is to help the newcomer to your club continue their training.
We all need encouragement sometimes, and a great way to do that is to help them book their next session, or choose the right package so they can continue getting stronger and fitter.
During our evaluation process where there is another session on the package - for example, a 1-week trial package - we look for an unprompted effort to help us continue training.
This can be done by recommending a class type or time slot.
If it is a single session, we look for a proactive effort to help us continue training at the club, such as starting a conversation about our goals and training schedule.
With around 1 in 5 clubs doing this, we think there's a lot of room for improvement.
Are you doing this in your club?
Rise To The Challenge. Climb To The Beat.
Our anonymous visit to Rise Nation NoHo was a high energy, intensely enjoyable experience with fantastic lighting effects and a choreographed music playlist.
The experience was delivered by a supportive, knowledgable and charismatic instructor, who left a strong impression on us.
Here's what our Experience Evaluator had to say...
“The coach made a special effort to chat to the first timers and make them feel welcome and at ease.”
“There were notice boards showing upcoming events, giving a real sense of community.”
